Know what to build, before you build it.
Ten days measuring your site with verifiable numbers and comparing it against whoever you choose. It ends in an execution plan.
Nobody prices a house without plans. With websites it happens every day.
Many companies that write to us already have a site. It works, it looks fine, and they want it to bring more. The usual next step is a redesign, which assumes the design was the issue.
Sometimes it is. Often the answer is somewhere else: the site has never been measured, the content doesn’t answer what people search for, or the sale happens on WhatsApp and that’s where the system is needed.
Ten days of measurement give you certainty about what to build, in what order and why.
Twelve pieces, one document
A web document with its own link, to share with your team, your board or the provider who executes it.
Executive diagnostic
Where the site stands, the underlying issue and where it should go. One page a director reads in three minutes.
Measured technical audit
Headings, metadata, alt text, calculated contrast ratios, response times, indexing and headers. Numbers.
Benchmark against a reference
You choose who to compare against. We audit that site the same way and explain what creates the difference.
The first ten seconds
What a stranger understands on arrival, the perception you project today and the one you should.
Content and copy
Clarity, density and ability to build trust, with copy architecture per page.
Accessibility and mobile
WCAG criteria with measurements and real behaviour on phone, tablet and desktop.
Hidden points
Inconsistencies between pages, contradicting data and untapped assets.
New architecture
Site map with URLs, hierarchy, redirects and the reason behind each decision.
Visual direction
Palette with verified contrast, type system, grid and photographic criteria.
Homepage, section by section
Goal, content, suggested copy, call to action and strategic reason for each block.
SEO map by URL
Title, H1, meta description and search intent for every page.
Phased roadmap
Each task with priority, difficulty, impact and dependencies. Executable by any team.
To size the topic, the short one is enough
- Measured technical audit of your site
- The ten highest impact findings, prioritized
- Accessibility and mobile behaviour
- A 6 to 8 page document
- 30 minute walkthrough session
- Fully credited toward the fixes in Website Optimization
- Everything in the Diagnostic Review
- Full benchmark against the reference you choose
- Positioning and perception analysis
- Content review and copy architecture
- Hidden points and inconsistencies
- New information architecture with redirects
- Visual direction with verified palette and typography
- Homepage designed section by section
- SEO map by URL
- Phased roadmap with dependencies
- Web document with its own link
- Two 60 minute sessions
Prices are set in Dominican pesos. Dollar figures are approximate, at RD$59 per US$1 (September 2026).
Common questions
What can I do with the document?
It’s yours, and it’s written so anyone can execute it. Some clients use it to brief the team that already maintains their site.
How concrete is the document?
Very. Every statement is labelled: measured, inferred, recommended, or not verifiable. You’ll see calculated contrast ratios, load times in milliseconds and word counts per page.
Who do you compare me against?
Whoever you choose: your strongest competitor, a company in your sector abroad, or a brand you admire outside your field. We audit it the same way and explain what creates the difference.
Does it work with any technology?
Yes. The method measures what your visitor sees and what Google reads, whatever platform the site runs on.
How much time does it take from me?
Two hours in total: one session at the start and one at delivery. The rest of the work is ours.
Send us your site and we’ll tell you where to start.
The link is enough for us to tell you which of the two fits what you want to achieve.