Case study · Punta Cana · 2026

AlegraFest: catalog and prices online, in two languages.

Infrastructure and furniture rental for social and corporate events. Over twenty years in business and a thousand events delivered, without an online store where the client could see what was available and what it cost.

Measured on alegrafestrd.com in production on 28 August 2026, on an uncached load. These are figures from one specific measurement, not an average score: you can open the site and check them yourself.

alegrafestrd.com
Home page of alegrafestrd.com: complete event setups, with buttons to request a quote and see the catalog
The problem

The business was solid. Its online presence was catching up.

AlegraFest had the business sorted and the digital presence unsorted. Every quote started the same way: the client wrote on WhatsApp to ask what furniture was available and what it cost, and someone on the team typed out by hand the same answer they had given the day before. In high season that turns into a bottleneck that costs events.

At the same time, a good part of the demand in Punta Cana comes from outside the country, in English and planning months ahead. With no public catalogue and no English version, that demand simply never found the company.

Twenty years and a thousand events, now with the answers on the site.

What we built

Nine pieces, all aimed at the same problem

  1. Packages with the full price published

    In event rental the price hides behind a form. AlegraFest publishes the fixed price of each complete setup (how many tables for sixty guests, how many chairs per table and what the whole thing costs), which is the figure you actually budget with. The catalogue shows all 64 pieces with photos and measurements, and the price sits where it means something.

  2. A page per type of event

    Tent rental, beach wedding furniture, corporate events and chair rental each have their own page. Someone searching for "tent rental Punta Cana" lands on that page directly, not on a generic home page.

  3. A full English version

    Punta Cana sells to an audience that plans from outside the country. The whole site is available in English under its own route, not through a machine translator layered on top.

  4. Admin panel

    From their own panel, the AlegraFest team can change prices, upload photos, adjust inventory and review orders without writing to us. A rate change does not have to go through a developer: whoever knows the price can make it.

  5. Booking requests with dates

    The client builds the order from the catalogue and picks dates, delivery zone and venue; the request arrives complete in the panel and the client gets a confirmation email. The team confirms and arranges payment, and the panel flags when those pieces are already committed for those dates.

  6. Cart and customer account

    The visitor builds their order, saves it and comes back to it later. For a rental business where the list is decided over several days, that turns a quote into an order.

  7. Content guides

    A guides section that answers what people ask before renting. It is the part that brings search traffic months after publishing, without paying for each visit.

  8. Analytics with the visitor’s consent

    Google Analytics, Clarity and the Meta Pixel, with custom events for the actions that matter to the business. They load only if the visitor accepts, and consent can be withdrawn with one click. Without measurement you cannot tell which page brings orders and which only brings visits.

  9. Ready for AI assistants

    A summary of the business written for assistants like ChatGPT, the company details and contact in a format machines understand, and about and contact pages in both languages. When a wedding planner asks an assistant about furniture in Punta Cana, the assistant can read what AlegraFest does, where it works and how to reach it. On Is Agentic, Vercel’s test, it went from 76 to 100 out of 100.

According to AlegraFest

What happened next

  • About 15 rentals closed a month with the site live.
  • Some of those clients called, wrote on WhatsApp or by email, or came from Instagram after seeing the site.

These figures come from AlegraFest, not from our measurements. We publish them with their permission and kept apart from the measurements above, which you can verify yourself.

What AlegraFest took away

The full source code, documented.

The complete, documented source code: any developer can take the repository and continue.

The site is an asset of the company.

The service behind this case

This wasn’t a website. It was automating a process.

The problem underneath wasn’t the lack of a site: every order started with “how much?” in a chat, and someone had to pull out by hand what, how many, when and where. If something similar happens in your business, the starting point is the same.

Does your business answer the same question every day?

If you answer the same questions on WhatsApp every day, that is work your site should be doing for you. Tell us what you sell and we will tell you what you need and what it costs.

Message us on WhatsApp

We reply the same business day (Eastern Time)

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